Welcome to the leading Nordic media house for all growing families.
We support families in their everyday life.
Our concepts.
01.
BabyBox®
BabyBox is a starter kit aimed at pregnant women and new parents.
02.
BabyBag®
BabyBag is a starter kit for new parents.
03.
ValpBag
PuppyBag is a starter kit aimed at the target group of new puppy owners.
04.
underBARA BARN
underBARA BARN brings parents, children and the industry’s leading brands together under one roof in a playful environment.
05.
Digital
With our unique, targeted and high reach channels, you can reach out continuously and during campaigns.
06.
Magazine
The magazines feature topical themes, interesting columns and reports. As a brand, you can participate with an ad or advertorial.
Reach +500,000 recipients
in the target audience
4 countries
6 different channels
Our history
Parenting together with 7 million families.
Since 1992, we have had the great privilege and luxury of being part of the journey through family life for over 7 million families. Today, we are the Nordic region’s leading media house for reaching out and creating relationships with the target group of expectant and new families.
From the plus on the knitting needle, the first kicks in the belly, when the maternity bag is packed and the baby room is decorated. Through breastfeeding, sleep deprivation, tastings, first steps, settling in and everything in between. Through laughter and tears. Every family trip is unique and amazing. Thank you for letting us be part of it.
In April 2024, we also expanded the family with PuppyBag, which gives brands an opportunity to reach new puppy owners.
Some of our customers.
