We reach parents

Nordic Family Group is a media agency focusing on families during pregnancy and early parenthood. Over the years, we have built up extensive know-how about their needs and wishes during this special time of their lives. We understand the motivation of parents and what makes some brands live on in a family, generation after generation. By carefully selecting quality items and offers from familiar brands, we help parents cope with their challenging daily routines as well as let them try out and evaluate the products and offers in the comfort of their own homes.


We operate in Sweden, Norway, Denmark and Finland. Via the Nordic Family Group, our partners easily reach the majority of all expecting and new families throughout the Nordics.


On the basis of high quality, perfect timing and extensive target group coverage, our unique communications channels offer high cost-effectiveness in building up stable and long-term brand relationships with parents.

  • Our business idea is to offer trustworthy market channels to families during pregnancy and early parenthood.
  • Our vision is to be the priority partner for companies that want to reach parents.
  • Our mission is to make life easier for soon-to-be and new parents by ensuring that the first years of a child’s life are safe, comfortable and stimulating.