We reach your target audience.
Digitally, via sampling and
through physical events.
How we help our customers reach their target audience
We offer the opportunity to reach the target audience both offline, with physical product packages, and online, with digital campaigns. Through our unique communication channels, together with other leading brands, you can reach three out of four parents with product samples, information, gifts and offers. In April 2024, we also expanded the family with ValpBag together with Trygg-Hansa. Now you can also reach new puppy owners through our concepts.
BabyBag
BabyBag® has been received by over two million new parents in Sweden since 1992. BabyBag is also distributed in Finland. BabyBag is distributed to new parents in maternity wards, labor wards and other care units. With carefully selected quality products and offers from well-known brands, we give new parents a helping hand in a tumultuous everyday life. All content is reviewed by an independent group of midwives.
As a partner, you can send product samples, information, offers and gifts that strengthen your brand
Distributed in Finland & Sweden
ValpBag
In April 2024, we opened up for free consumer orders of ValpBag! With the expansion of our sampling family, we, together with Trygg-Hansa, look forward to being able to provide new mums and dads with valuable support during their first time in their new everyday life. With Nordic Family Group’s reach and Trygg-Hansa’s knowledge of pets and insurance, the concept is a unique and central channel for all brands that want to reach out to the target group with samples, information and offers.
Distributed in Sweden
underBARA BARN
underBARA BARN is a meeting place for pregnant women and families with children, with exhibitors, lectures, activities for children and entertainment. We bring together parents, children and the industry’s leading brands under one roof in a playful environment. A meeting place where inspiration, unique shopping, community and experiences meet. underBARA BARN tailors events for pregnant women, parents and children – a fantastic arena for you as an exhibitor to get direct interaction with your target group.
BabyBox
BabyBox® is ordered free of charge by expectant parents on our websites, and collected in the chosen store. The box is appreciated as it always has relevant and welcome content for the expectant family. As a partner, you can send product samples, information, offers or gifts that strengthen your brand.
Distributed in Sweden, Denmark, Finland & Norway
BabyBox.se
Magazine
BabyBox Magazine is packed and distributed with BabyBox. BabyBag Magazine is packed and distributed with BabyBag.
The magazines feature topical themes, interesting columns and reports. We cover relevant topics for pregnant women and new parents. As a brand, you can participate with an ad or sponsored article.
Digital
Digital campaigns are distributed via email, newsletters and SMS, at strategic times when new needs arise in the family’s everyday life. As a partner, you can choose to carry out standalone mailings or be part of collective mailings where BabyBox acts as the sender. We offer the opportunity to adapt the mailings to your graphic profile or use BabyBox’s own profile to maximize the response among consumers.
Some satisfied customers.
Nintendo
underBARA BARN 2024
Nintendo successfully reached over 7,000 children and parents over the weekend. The interactive booth attracted a large and engaged audience, with families actively participating in game sessions and learning more about Nintendo’s age-appropriate video games. This direct interaction allowed Nintendo to effectively showcase its products to a relevant target audience, increasing brand visibility and creating positive encounters with both children and parents.
Tyrgg-Hansa
Sampling, magazine & digital
Trygg-Hansa reaches more than 65,000 unique pregnant women and new parents every year. Through a combination of email campaigns, product samples and SMS communication, the brand is exposed over 500,000 times.
Multiple touchpoints ensure that Trygg-Hansa engages its target audience at key moments by delivering tailored messages and offers that appeal to expectant and new parents. Their approach maximizes visibility and impact, creates meaningful relationships with the target audience and strengthens brand presence.
Decubal
Sampling
The product placement of Decubal in BabyBag yielded very positive results. By offering samples to more than 75,000 new parents a year, we managed to introduce the brand at a crucial time in their lives. Many parents were satisfied with the product’s effectiveness, leading to increased brand awareness and repeat purchases. The campaign resulted in immediate product samples and strengthened Decubal’s long-term brand position as a trusted skincare solution for new parents. Due to the success of the campaign, Decubal looks forward to continuing and expanding the partnership to reach even more customers.
Viaplay
Digital
The results of the Viaplay digital campaign were very successful. The targeted email campaigns sent through BabyBox reach over 10 000 consumers every month. The initiative led to a significant increase in subscriptions, with a large number of consumers subscribing to Viaplay’s streaming service each month.
Nestlé
underBARA BARN 2024
Nestlé engaged with over 7 000 children and parents over the weekend, offering samples and demonstrating the benefits of its baby food products. Participants learned about the quality and nutritional value of Nestlé’s fruit pouches, dinner dishes and porridges, strengthening their connection to the brand and extending its reach to potential customers.
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