Since 1994, we have
been a leader in reaching
the growing family.
We reach the family.
About us
Nordic Family Group is a leading media house that has been serving families during pregnancy and the toddler years since 1992. Over the years, we have built up a deep understanding of the unique needs and wants that arise during this transformative time in life. We understand the drivers of parenting and know what it takes to create strong brands that live on in families, generation after generation. In 2024, the family got its latest addition, PuppyBag. With that launch, we can now help brands and customers reach out to new puppy owners
By offering products and services with carefully selected quality products from reputable brands, we help parents (and puppy owners) navigate an everyday life filled with new challenges and joys. Our solutions allow the target audience to try and evaluate products in the comfort of their own homes, providing peace of mind and confidence in the decision-making process.
Reach
We are proud to operate throughout the Nordic region – Sweden, Norway, Denmark and Finland – where we reach a majority of all pregnant and new families. Through Nordic Family Group, our partners have access to a unique and broad target group.
We offer effective and innovative communication channels that guarantee high quality and accuracy. By reaching the right audience at the right time, we can help brands build stable and long-term relationships with parents, helping to increase cost efficiency and brand loyalty.
“Our mission is to simplify life for the growing family, by creating products and services that make life in transition safe, comfortable and fulfilling. We strive to combine carefully selected channels, smart design and an understanding of the challenges of the growing family. We are here for the family. “
– Emmy Pettersson, CEO Nordic Family Group
Our vision
To be an integral part of families’ lives and make life easier – every day.
Our idea
We provide trustworthy marketing channels that connect well-known brands with the growing family.
Our mission
Making life easier for expectant and new parents and puppy owners is our driving force. We strive to make the first time safe, comfortable and stimulating by offering practical solutions, inspiration and reliable guidance.